We recently met with an employer that is recruiting incredibly intelligent engineers from schools like MIT. She said she needs her benefits package to appeal to a wide variety of potential employees – particularly young college grads, and she was wondering what would appeal to them.
We thought we’d do a bit of research on this topic, and we chose a platform called Pollfish, recommended by Pete’s son Danny. We asked 100 recent college graduates ages 20-34 two questions, and the results were pretty interesting.
Here’s a summary of our findings:
What are the coolest/most unique employee benefits or perks that you or a friend have encountered at a job?
There were 6 broad categories of responses:
- Free stuff and discounts- 25%
- Traditional benefits package (health, dental, PTO, retirement plan)- 20%
- Salary and bonuses- 15%
- Tuition reimbursement/ loan repayment assistance- 10%
- Work environment- 10%
- Misc.- 20%
Almost half of the responses mentioned free perks and discounts on the job or the benefits package offered. Things like free food, discounts for clothing or merchandise, free gym access, vacation, retirement, and paid time off were the most common things mentioned. Employer assistance with student loans and clothing allowances were also a common response.
Some of the more obscure miscellaneous answers included things like being in charge, costume parties at Halloween, having the ability to work extra hours if desired, and a lenient dress code.
What employee benefits or perks would make you stay at your job even if you could get a higher salary elsewhere?
The same 6 categories showed up here as well in slightly different percentages:
- Traditional benefits package – 25%
- Free stuff and discounts – 20%
- Salary and bonuses- 20%
- Work Environment- 15%
- Tuition reimbursement/ loan repayment assistance – 5%
- Misc.- 15%
Sometimes we hear people question whether or not the traditional benefits are important to younger workers, and our admittedly unscientific findings clearly show that they are. They may not be as jazzy as free food and clothing discounts, but they still matter.
Equally important was the work environment. A good boss, friendly co-workers, and a clean and safe place to work that was inclusive were all mentioned.
Here are some of the most unique and interesting responses I found throughout the survey:
- Paid workout time
- A company vehicle
- Clothing allowances/ lenient clothing policy
- Gym membership/ workout equipment
- Unlimited PTO
- The ability to work from home
- Paid courses and education
- Student loan assistance
- Opportunities for growth within the company
If you would like to chat about cool, unique, or traditional benefits, give us a call at 866-724-0008 or click the link below. We’d love to hear from you!